{"id":377907,"date":"2024-11-14T17:08:27","date_gmt":"2024-11-14T17:08:27","guid":{"rendered":"https:\/\/www.gaytimes.com\/?p=377907"},"modified":"2024-11-14T17:08:27","modified_gmt":"2024-11-14T17:08:27","slug":"gt-alliance","status":"publish","type":"post","link":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/","title":{"rendered":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies"},"content":{"rendered":"

Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators.<\/p>\n

Today, GT Group is announcing the creation of <\/span>GT Alliance<\/span><\/i>, a new initiative that prioritises LGBTQIA+ and diverse-owned creative and production agencies in the creation of partnership campaigns and content.<\/span><\/p>\n

GT Alliance<\/span><\/i> is an approach that builds a stronger LGBTQIA+ supply chain, supporting community-owned business and enterprise. <\/span>GT Alliance<\/span><\/i> is our commitment to working with and platforming LGBTQIA+ and diverse production expertise, using our platform in the industry.<\/span><\/p>\n

With this new initiative, GT is looking to onboard long-term production partners who will be involved in the conceptualisation and activation of branded output moving forward.\u00a0<\/span>\u00a0<\/span><\/p>\n

Want to get involved? We are looking for brilliant production partners to work with, on everything from small scale design or content-led projects to larger 360-degree brand partner campaigns.\u00a0<\/span><\/p>\n

We\u2019ll be selecting initial GT Alliance partners from the United Kingdom, United States and Europe.\u00a0<\/span><\/p>\n

If you have your own small creative or production agency, or are a freelance producer, creative or producer-director then get in touch via the contact form <\/b>here<\/b><\/a>.\u00a0<\/b><\/p>\n

More about GT Alliance<\/b><\/h3>\n

GT Alliance is part of our multi-year strategy that actively contributes toward the communities we platform.\u00a0<\/span><\/p>\n

Our work with brands helps power the wider GT content ecosystem, and with their allyship we are able to create impactful campaigns that uplift the voices we serve.\u00a0<\/span><\/p>\n

Our track record speaks for itself: whether it\u2019s exploring unique subcultures with <\/span>Google<\/span><\/a>, encouraging queer visibility in sport with <\/span>Voltarol<\/span><\/a>, discussing important topics like conversion therapy with <\/span>Channel 4\u2019s <\/span>Hollyoaks<\/span><\/i><\/a>, finding the next generation of music talent with <\/span>Coke Studio<\/span><\/a>, highlighting the financial challenges faced by LGBTQIA+ people with <\/span>Money Supermarket<\/span><\/a> or exploring the power of self-expression at Pride with <\/span>Levis<\/span><\/a>.\u00a0<\/span><\/p>\n

In the past, like most media companies, we\u2019ve supported our internal team by working with a range of suppliers across the industry. <\/span>GT Alliance<\/span><\/i> allows us to collaborate with external creatives, directors, producers and creative production agencies, to create content and activations.<\/span><\/p>\n

We know our community is creative, insightful and innovative so working with a broader range of collaborators allows for more varied perspectives within our content. It creates new opportunities and allows more voices to be amplified, offering new opinions and connections from across<\/span> GT Alliance<\/span><\/i>.<\/span><\/p>\n

We look forward to sharing more creative work through the <\/span>GT Alliance<\/span><\/i> model that centres topics important to our audience and wider LGBTQIA+ and diverse communities.<\/span><\/p>\n

You can submit your information to be considered for GT Alliance <\/span>here<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators. Today, GT Group is announcing the creation of GT Alliance, a new initiative that\u2026<\/p>\n","protected":false},"author":7459,"featured_media":377914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[258],"tags":[],"acf":[],"yoast_head":"\nGT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies<\/title>\n<meta name=\"description\" content=\"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies\" \/>\n<meta property=\"og:description\" content=\"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\" \/>\n<meta property=\"og:site_name\" content=\"GAY TIMES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gaytimes\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T17:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gaytimes.com\/wp-content\/uploads\/2024\/11\/GT_A_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1468\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gay Times Editors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gaytimes\" \/>\n<meta name=\"twitter:site\" content=\"@gaytimes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gay Times Editors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\"},\"author\":{\"name\":\"Gay Times Editors\",\"@id\":\"https:\/\/www.gaytimes.com\/#\/schema\/person\/1eb375f645b079cad63ff4edb969d07b\"},\"headline\":\"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies\",\"datePublished\":\"2024-11-14T17:08:27+00:00\",\"dateModified\":\"2024-11-14T17:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\"},\"wordCount\":30,\"publisher\":{\"@id\":\"https:\/\/www.gaytimes.com\/#organization\"},\"articleSection\":[\"In Partnership With\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\",\"url\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\",\"name\":\"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaytimes.com\/#website\"},\"datePublished\":\"2024-11-14T17:08:27+00:00\",\"dateModified\":\"2024-11-14T17:08:27+00:00\",\"description\":\"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gaytimes.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gaytimes.com\/#website\",\"url\":\"https:\/\/www.gaytimes.com\/\",\"name\":\"GAY TIMES\",\"description\":\"Amplifying queer voices.\",\"publisher\":{\"@id\":\"https:\/\/www.gaytimes.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gaytimes.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gaytimes.com\/#organization\",\"name\":\"GAY TIMES\",\"url\":\"https:\/\/www.gaytimes.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gaytimes.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cd-gaytimes.j.layershift.co.uk\/wp-content\/uploads\/2022\/07\/GT_ICON_ILLUSTRATOR_BLACK_RGB-1.png\",\"contentUrl\":\"https:\/\/cd-gaytimes.j.layershift.co.uk\/wp-content\/uploads\/2022\/07\/GT_ICON_ILLUSTRATOR_BLACK_RGB-1.png\",\"width\":11710,\"height\":11710,\"caption\":\"GAY TIMES\"},\"image\":{\"@id\":\"https:\/\/www.gaytimes.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/gaytimes\",\"https:\/\/twitter.com\/gaytimes\",\"https:\/\/www.instagram.com\/gaytimes\/\",\"https:\/\/www.linkedin.com\/company\/gaytimes\",\"https:\/\/www.pinterest.co.uk\/gaytimesmag\/\",\"https:\/\/www.youtube.com\/user\/GayTimesChannel\",\"https:\/\/en.wikipedia.org\/wiki\/Gay_Times\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gaytimes.com\/#\/schema\/person\/1eb375f645b079cad63ff4edb969d07b\",\"name\":\"Gay Times Editors\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gaytimes.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6585fdd7ce277a72a45039259d0bb416?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6585fdd7ce277a72a45039259d0bb416?s=96&d=mm&r=g\",\"caption\":\"Gay Times Editors\"},\"url\":\"https:\/\/www.gaytimes.com\/author\/gay-times-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies","description":"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/","og_locale":"en_US","og_type":"article","og_title":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies","og_description":"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators","og_url":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/","og_site_name":"GAY TIMES","article_publisher":"https:\/\/www.facebook.com\/gaytimes","article_published_time":"2024-11-14T17:08:27+00:00","og_image":[{"width":1468,"height":854,"url":"https:\/\/www.gaytimes.com\/wp-content\/uploads\/2024\/11\/GT_A_1.jpg","type":"image\/jpeg"}],"author":"Gay Times Editors","twitter_card":"summary_large_image","twitter_creator":"@gaytimes","twitter_site":"@gaytimes","twitter_misc":{"Written by":"Gay Times Editors","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#article","isPartOf":{"@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/"},"author":{"name":"Gay Times Editors","@id":"https:\/\/www.gaytimes.com\/#\/schema\/person\/1eb375f645b079cad63ff4edb969d07b"},"headline":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies","datePublished":"2024-11-14T17:08:27+00:00","dateModified":"2024-11-14T17:08:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/"},"wordCount":30,"publisher":{"@id":"https:\/\/www.gaytimes.com\/#organization"},"articleSection":["In Partnership With"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/","url":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/","name":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies","isPartOf":{"@id":"https:\/\/www.gaytimes.com\/#website"},"datePublished":"2024-11-14T17:08:27+00:00","dateModified":"2024-11-14T17:08:27+00:00","description":"Introducing GT Alliance, a new initiative to create more opportunities for our wider community and collaborators","breadcrumb":{"@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gaytimes.com\/in-partnership-with\/gt-alliance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gaytimes.com\/"},{"@type":"ListItem","position":2,"name":"GT launches new initiative to partner with LGBTQIA+ and diverse-owned production and creative agencies"}]},{"@type":"WebSite","@id":"https:\/\/www.gaytimes.com\/#website","url":"https:\/\/www.gaytimes.com\/","name":"GAY TIMES","description":"Amplifying queer voices.","publisher":{"@id":"https:\/\/www.gaytimes.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gaytimes.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gaytimes.com\/#organization","name":"GAY TIMES","url":"https:\/\/www.gaytimes.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gaytimes.com\/#\/schema\/logo\/image\/","url":"https:\/\/cd-gaytimes.j.layershift.co.uk\/wp-content\/uploads\/2022\/07\/GT_ICON_ILLUSTRATOR_BLACK_RGB-1.png","contentUrl":"https:\/\/cd-gaytimes.j.layershift.co.uk\/wp-content\/uploads\/2022\/07\/GT_ICON_ILLUSTRATOR_BLACK_RGB-1.png","width":11710,"height":11710,"caption":"GAY TIMES"},"image":{"@id":"https:\/\/www.gaytimes.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gaytimes","https:\/\/twitter.com\/gaytimes","https:\/\/www.instagram.com\/gaytimes\/","https:\/\/www.linkedin.com\/company\/gaytimes","https:\/\/www.pinterest.co.uk\/gaytimesmag\/","https:\/\/www.youtube.com\/user\/GayTimesChannel","https:\/\/en.wikipedia.org\/wiki\/Gay_Times"]},{"@type":"Person","@id":"https:\/\/www.gaytimes.com\/#\/schema\/person\/1eb375f645b079cad63ff4edb969d07b","name":"Gay Times Editors","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gaytimes.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6585fdd7ce277a72a45039259d0bb416?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6585fdd7ce277a72a45039259d0bb416?s=96&d=mm&r=g","caption":"Gay Times Editors"},"url":"https:\/\/www.gaytimes.com\/author\/gay-times-editor\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/posts\/377907"}],"collection":[{"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/users\/7459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/comments?post=377907"}],"version-history":[{"count":2,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/posts\/377907\/revisions"}],"predecessor-version":[{"id":377912,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/posts\/377907\/revisions\/377912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/media\/377914"}],"wp:attachment":[{"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/media?parent=377907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/categories?post=377907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gaytimes.com\/wp-json\/wp\/v2\/tags?post=377907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}