{"id":1444983,"date":"2025-07-30T17:31:04","date_gmt":"2025-07-30T16:31:04","guid":{"rendered":"https:\/\/www.gaytimes.com\/?p=1444983"},"modified":"2025-07-30T18:11:33","modified_gmt":"2025-07-30T17:11:33","slug":"gt-groups-wax-talent-reports-surging-growth-in-first-half-of-2025","status":"publish","type":"post","link":"https:\/\/www.gaytimes.com\/community\/gt-groups-wax-talent-reports-surging-growth-in-first-half-of-2025\/","title":{"rendered":"GT Group\u2019s \u2018wax Talent\u2019 reports surging growth in first half of 2025"},"content":{"rendered":"

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GT Group\u2019s talent management arm, wax Talent<\/a>, has announced robust growth in the first half of 2025.<\/p>\n

Launched in mid-2024 as a culture focused talent agency, wax has seen revenue climb by over 10% month-on-month in every 30 day period of 2025 so far. This represents a streak of continuous double-digit expansion.<\/p>\n

This rapid rise underscores wax\u2019s successful entry into the talent management industry and its emergence as a significant contributor within the GT Group ecosystem.<\/p>\n

Company officials indicated that the momentum is projected to continue through the year, highlighting strong demand from brands for wax\u2019s roster of talent and services.<\/p>\n

The results also come shortly after the agency has been shortlisted for Best Talent Agency at ITV\u2019s bCreator Awards<\/a> \u2013 with the winner to be announced later in 2025.<\/p>\n

Rapid Growth and First-Year Milestones<\/h3>\n

The consistent 10%+ monthly growth in 2025 is a remarkable achievement for a venture just over one year old. wax \u2013 billed as the UK\u2019s first full-service commercial talent agency specializing in LGBTQIA+ talent \u2013 has capitalized on an underserved market niche.<\/p>\n

\u201cNever before has there been an established full-service LGBTQ+ talent agency in the UK, and now the results speak for themselves,\u201d said Flora McCluskey, Talent Director at wax Talent. \u201cWe launched wax to champion diverse talent, and this first-half performance proves the strength of our model and the appetite for authentic talent development and representation.\u201d<\/p>\n

wax\u2019s rapid ascent comes amid a broader boom in influencer and talent-led marketing; the global influencer marketing industry is expected to reach $32.5 billion by the end of 2025, up from $24 billion just a year earlier.<\/p>\n

Industry analysts note that brands are shifting budgets toward creator partnerships at a record pace, with the market projected to grow 35% this year \u2013 far outpacing traditional advertising growth.<\/p>\n

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