{"id":124401,"date":"2019-07-08T13:13:27","date_gmt":"2019-07-08T12:13:27","guid":{"rendered":"http:\/\/gaytimes.co.uk\/?p=124401"},"modified":"2019-07-08T13:16:19","modified_gmt":"2019-07-08T12:16:19","slug":"badoo-and-gay-times-partner-in-allyship-campaign-targetting-non-lgbtq-people","status":"publish","type":"post","link":"https:\/\/www.gaytimes.com\/amplifund\/badoo-and-gay-times-partner-in-allyship-campaign-targetting-non-lgbtq-people\/","title":{"rendered":"Badoo and GAY TIMES partner in Allyship campaign targetting non-LGBTQ+ people"},"content":{"rendered":"

The partnership will help with Amplifund<\/a>, which was launched by GAY TIMES last month.<\/h4>\n

Badoo and GAY TIMES have announced a new campaign, which aims to educate the 430 million users of the dating app on how to better be an LGBTQ ally.<\/p>\n

An ally is any person that actively promotes and aspires to advance the culture of inclusion through intentional, positive and conscious efforts that benefit LGBTQ+ community members and people as a whole.<\/p>\n

Badoo, which is part of the Magic Group which includes other dating apps like Bumble and Chappy, is the world’s largest dating app.<\/p>\n

The campaign is aimed at non-LGBTQ users of the app, and has been called The Allyship Partnership. As part of the campaign, Badoo will donate \u00a31 to Amplifund for every ‘swipe of support’ and will also include educational in-app cards.<\/p>\n

The campaign is launching globally today, in countries like France, Spain, Brazil, Portugal, Thailand and parts of Africa.<\/p>\n

As part of the campaign, Badoo interviewed trans activist Kenny Ethan Jones and Lili Ming. In a short video, they explained how straight people being an ally to the LGBTQ community can help benefit their lives.<\/p>\n